Interactive Print Media
Make Your Brand Come Alive in the Palm of Your Hands
Why You Need It
AR revitalizes print media and brings it into the 21st century. No longer is print a flat one-way communication with your readers.
Now, you can educate and entertain your customers with information that comes alive and quite literally jumps of the page.
Don’t just talk at your readers, offer them an interactive experience with your products and brand assets.
A Powerful Case Study
Burger King recently used a combination of guerrilla marketing with augmented reality to burn up their competition. By downloading Burger King’s app, you could point your phone’s camera at their competitors’ ads and the augmented reality experience would overlay a fire burning up competitions’ ads. Then, the fire would turn into Burger King offering a free whopper when recorded and shown on social media.
This bold move from Burger King led a surge in sales as more and more people took joy in burning up the competition to get a free whopper.
